Food delivery startup Wonder is acquiring media company Tastemade for around $90 million, according to The Wall Street Journal. Founded in 2012, Tastemade produces food, travel, and home videos and operates several free, ad-supported streaming television (FAST) channels.
The acquisition gives Wonder access to a content studio, production company, and advertising business. Wonder will leverage all of these assets to promote its brands to a wider audience, the company says.
The deal marks Wonder’s latest step toward its mission to create a mealtime “super app.” Wonder founder and CEO Marc Lore, who was previously Walmart’s head of e-commerce, wants to turn Wonder into an AI app that not only tells you what to eat but also automatically orders it for you from Wonder kitchens.
With this acquisition, users may soon be able to place a delivery order for a dish that they’re seeing being prepared by a chef on a Tastemade streaming channel.
Wonder’s past acquisitions include Blue Apron and Grubhub. The startup has raised a total of $1.6 billion to date.